The horizontal orientation should be your go-to for most things. The lockup cannot be customized. It can scale as a unit, but individual elements can never be scaled independently.
Our secondary logo lockup is approved for use without customization when the primary lockup does not fit the available space. The lockup can scale as a unit, but individual elements can never be scaled independently.
When a logo for a smaller spaces is needed, the tertiary lockup can be used without customization.
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